marketing plan
Posts about marketing plan
Can you help the Pellital Microfinance Institution design a marketing/promotional plan?

Pellital is a Microfinance Institution. The goal of Pellital is to aid in alleviating the poverty through a microfinance program in Agnam-Goly, Senegal. The word Pellital means "commitment" in Fulani, the language spoken in Agnam-Goly. In this rural village, microfinance opportunities have till now not been available to most of the inhabitants. The Pellital team's objective is to assist loan recipients in the successful planning and execution of small businesses that will propel the families of Agnam-Goly out of poverty.
Hi Jaco-
I agree with you and think a marketing plan is very important. Lotte and others have also provided similar recommendations. So far, in talking with Tejanath, the local community has chosen to focus on the website first. Unfortunately, I feel this has really stalled any progress here at Nabuur, largely because the local community still needs to clarify the direction they want to take the project.


