Senegal
Posts about Senegal
Can you help the Pellital Microfinance Institution design a marketing/promotional plan?

Pellital is a Microfinance Institution. The goal of Pellital is to aid in alleviating the poverty through a microfinance program in Agnam-Goly, Senegal. The word Pellital means "commitment" in Fulani, the language spoken in Agnam-Goly. In this rural village, microfinance opportunities have till now not been available to most of the inhabitants. The Pellital team's objective is to assist loan recipients in the successful planning and execution of small businesses that will propel the families of Agnam-Goly out of poverty.
The description of the PELLITAL project

Agnam-Goly (http://www.agnam-goly.org) is an ancient village bordering the Sahara desert in Senegal, West Africa. Its 3,143 inhabitants make a living from herding cattle and farming the banks of the Senegal river. The women of Agnam-Goly supplement their familes' incomes by running their own small enterprises. Most of them earn less than two dollars a day. That's what brings Julia (an American based volunteer) and I to think about how we could help the women of my village and we came about the idea to propose Facebook users to make micro loans to the entrepreneur women of Agnam-Goly:

