Publicity Plan for the Waste Mop-Up Campaign
Good publicity can help raise awareness about an event and gain more sponsorship. There are a few simple steps to take to ensure that everything is done to get the maximum amount of coverage.
Bweyogerere village is warming-up to implement its first event, The Waste Mop-up Campaign, over the quarter of July-Sept 2009. The event has three components:
(i) The zero waste football tournament between existing youth clubs,
(ii) The Waste Mop-up Week for cleaning trash at existing waste dumps by youth clubs and
(iii) The Great Zero-Waste Marathon by youths and interested atheletes.
The first two tasks can only be implemented after RECIEVING DONATIONS from shops dealing in sports equipmnt and factories/companies that deal in plastics. The last task will be obtained through SPONSORSHIP from individuals in the community, commercial enterprises and SUPPORT from mobile telephone companies to organise the great zero-waste marathon.
The tasks attached constitute a schedule that has been used to compile a draft publicity plan which is now inserted into the start-up discussion thread below. The draft plan has lements that still require technical support (marked TASK).
If you would like to be part of the publicity team, please join us and indicate the task(s) you would wish to help. Feel free to suggest additional tasks that couldadd value to the publicity plan.