stdClass Object ( [nid] => 264741 [vid] => 267473 [type] => task_discussion [status] => 1 [created] => 1265625882 [changed] => 1265625882 [comment] => 0 [promote] => 1 [sticky] => 0 [revision_timestamp] => 1265625882 [title] => Re: Marketing and advertising [body] => Hi Siam- welcome to Garden village here on Nabuur. Mulenga only logs on a couple of times a week so I'm sure he'll followup when he reads your posts. You have some interesting ideas and sounds like some experience too. Thanks for looking us up! I hope some collaboration will eventuate. Best wishes Carolyn [teaser] => Hi Siam- welcome to Garden village here on Nabuur. Mulenga only logs on a couple of times a week so I'm sure he'll followup when he reads your posts. You have some interesting ideas and sounds like some experience too. Thanks for looking us up! I hope some collaboration will eventuate. Best wishes Carolyn [log] => [format] => 1 [uid] => 12840 [name] => carolyndv [picture] => [data] => a:7:{s:8:"og_email";s:1:"2";s:16:"privatemsg_allow";i:1;s:28:"privatemsg_setmessage_notify";i:0;s:17:"messaging_default";s:4:"mail";s:7:"contact";i:0;s:16:"nodecomment_sort";s:1:"2";s:29:"taxonomy_image_disable_images";i:0;} [path] => village/garden/project/task/discussion/re-marketing-and-advertising-8 [field_embedded_video] => Array ( [0] => Array ( [embed] => [value] => [provider] => [data] => Array ( ) ) ) [field_external_link] => Array ( [0] => Array ( [url] => [title] => [attributes] => N; ) [1] => Array ( [url] => [title] => [attributes] => N; ) ) [comment_type] => task_discussion [og_groups] => Array ( [0] => 82784 ) [og_groups_both] => Array ( [82784] => Garden ) [og_public] => 1 [tags] => [nodewords] => Array ( ) [trid] => 0 [language] => en [i18n_status] => 0 [taxonomy] => Array ( ) [translation] => Array ( ) [cid] => 264741 [pid] => 264739 [hostname] => 124.171.1.36 [thread] => 01.00.00/ [mail] => [homepage] => [comment_target_nid] => 94145 [depth] => 2 )

stdClass Object ( [nid] => 129561 [vid] => 129672 [type] => task_discussion [status] => 1 [created] => 1223276573 [changed] => 1223276574 [comment] => 2 [promote] => 1 [sticky] => 0 [revision_timestamp] => 1223276574 [title] => Re: Marketing and advertising [body] => Carolyn You are right! Marketing of services is an important aspect of any service. Silvio (2001) defines marketing as, “the design, implementation, and control of programmes calculated to influence the acceptability of ideas and involving consideration of product planning, pricing, communication, distribution, and market research”. The questionnaire that we drafted will show you (Mulenga) what people consider as important and it is good to offer them what they consider important and not what you consider important. Also look at who are your competitors and try to improve on what they are doing. Remember the 4 Ps of marketing, PRODUCT, PRICE, PROMOTION and PLACE. According to Kinnell, (1994:27) marketing is a set of activities aimed at facilitating effective exchanges between the organization and its customers whether the organisation is producing goods or services. In library terms, the product is the services that the library provides. In determining the value (price) of our library services and how well they are likely to satisfy user requirements, it is necessary to consider the degree to which accessing those services for users is both convenient, pleasurable and satisfying. 'Place' is concerned with various methods of transporting and storing goods, and then making them available for the customer. Getting the right product to the right place at the right time involves the distribution system. It includes a range of issues from the languages in which signs are presented, through the level of reading ability necessary to understand library guides and literature, to furnishings and fittings and comfort level. Promotion is the most easily and quickly recognised and understood aspect of marketing but probably in fact the least important. Some librarians believe that if they are promoting, they are marketing yet this is not the case (Hawcroft, 2006). Krieg-Sigman (1995:419)defines promotion as, ‘communication with an attitude’ and recommends the judicious use of promotion, and reminds the reader that there are also times when not to promote is best option.’ David [teaser] => Carolyn [log] => [format] => 1 [uid] => 16645 [name] => David1 [picture] => [data] => a:6:{s:16:"nodecomment_sort";s:1:"1";s:16:"privatemsg_allow";i:1;s:28:"privatemsg_setmessage_notify";i:0;s:8:"og_email";s:1:"2";s:17:"messaging_default";s:4:"mail";s:7:"contact";i:0;} [path] => village/garden/project/task/discussion/re-marketing-and-advertising-4 [field_embedded_video] => Array ( [0] => Array ( [embed] => [value] => [provider] => [data] => Array ( ) ) ) [field_external_link] => Array ( [0] => Array ( [url] => [title] => [attributes] => N; ) ) [comment_type] => task_discussion [og_groups] => Array ( [0] => 82784 ) [og_groups_both] => Array ( [82784] => Garden ) [og_public] => 1 [tags] => [nodewords] => Array ( ) [trid] => 0 [language] => en [i18n_status] => 0 [taxonomy] => Array ( ) [translation] => Array ( ) [cid] => 129561 [pid] => 129542 [hostname] => 41.182.252.82 [thread] => 04.00.00/ [mail] => [homepage] => [comment_target_nid] => 94145 [depth] => 2 )