PACODET LOGO
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PACODET website design is soon over and we will launch a new website for our village. My thanks go to all members who have invested their time in this project. I would like to invite members to give their comments/advice on our logo which is attached which is one of the outputs of the website design. We would want to hear from you what message if any our logo is communicating.
Picture:


For any logo, there must be total clarity of all aspects in the smallest size in which the logo is ever expected to be printed.
If we imagine the smallest size of the logo will appear on a business card, then perhaps a size of 1 centimeter x 1 centimeter could be the smallest size in which the logo could ever be printed. There could be still smaller sizes like printing the logo on a pen, but those applications may not be exercised at your end.
To test for clarity, reduce the size of the logo to 1 cm x 1 cm, and see if all aspects are totally clear.
I do not think the logo in your post above fulfills this basic requirement.
Vijai
I agree with Vijai in that the small details within the globe can very easily be distorted and lost when the ize is reduced etc.
Stanley- the logo has quite a religious feel to it- is that something you wanted? I know faith is important to the community- but i just wanted to flag with you that if PACODET is not a religious based org then you may wish to reconsider your logo. or maybe not...
Just my thoughts...
Hi Carolyn,
The communities we serve and Uganda in general is very religious. They seem to draw their strength and motivation to work from the belief that some deity will bless their efforts. So we find nothing wrong to build on this positive thinking and encourage people to work harder. I pray that outsiders will appreciate this harmless belief. i must be quick to add that this belerf is inclusive. About the details gettting distorted when the size is reduced, i will ask the technical person behind this work to comment on this.
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Stanley Okurut
Stanley- then it is appropriate that the logo reflect the community's belief/faith. It's not for us to judge.
Regards
Carolyn
Thanks Carolyn, i believed so for their confidence and motivation to keep working to improve themselves
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Stanley Okurut
This has been dome see this one. Will ask technical person behind this work to comment on it.
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Stanley Okurut
Stanley,
The sizes as viewed on a computer screen are deceptive since they depend on the size of computer screen and zoom levels.
As I have advised in my post above, please do the checks 'on paper'. Print the logo 'on paper' after reducing the size on the computer, or after reducing the size through the photocopier.
Use a scale to measure the extremities of the logo 'on paper', and see that the complete image fits within a 1cm x 1cm size 'on paper' and not on the computer monitor screen.
When you reach this stage, look at the image and see if all aspects of the logo are totally clear and visible to the normal eye, without the need of a magnifying glass, and under normal conditions of lighting.
As I have already mentioned in my previous post above, this logo does not meet the basic requirements of total clarity in the smallest size.
Vijai
Thanks for that comment. I hope technical person will look into this.
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Stanley Okurut
Hi Vijai,
Thank you for the comment. With the logo beeing to small, to which one are you reffering: the logo with the text or the logo without the text?
I am not a logodesigner by trade, so any input is welcome! My idea was to use the logo without the text for smaller use. When you talk about the basic principle of the 1cm by 1cm test, are you talking about the logo with the text included, or are you talking about the logo without the text?
Kind regards,
Lieuwe
Hi Lieuwe,
To answer your query, I will mention here a fundamental aspect.
There cannot be more than one logo for any organization.
The design of logo (comprising of any element like graphics, text, etc) is to be 'frozen'.
This implies that, once 'frozen', 'nothing' is to be changed in the logo, except the size.
Even for changing the size, the aspect ratio is to remain the same. This means that the image is only to be enlarged or reduced, 'without' changing any element in the design.
Hence, it is not acceptable in professional terms to have one logo with text, and another logo without text for the same organization, as you have suggested.
It is customary for corporate houses to register their logos as a copyright. These are 'frozen' designs, and many organizations even freeze the colors of the logo.
It is purely a matter of Image, Branding, and professional ethics by the operators in this business and the organizations concerned.
Nevertheless, there is no law that bans creation of multiple logos for any single organization. At least I am not aware of any such law. In case the village wishes to experiment with multiple logos at an amateur level, and are not concerned with issues of Image Building or Branding etc, I guess they should be free to go ahead and create as many logo designs as they wish.
Vijai
Hi Vijai,
Thanks for your comments. We are here to help one another, please feel free to give technical advice and or make a contribution to improve on the logo.
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Stanley Okurut
Hi Stanley,
I shall be happy to reply to any specific questions on my earlier posts in this thread. In addition, I also look forward to any specific questions not covered in my earlier posts here. It is always good to interact with people who are willing to learn. So let the questions flow...
Cheers
Vijai
Vijai- I have to disagree with your concept of a frozen logo. This is not always the case. In fact in my organisation (a significant health org) we use different variations of the logo- with/ without tag; colour or black and white. I have seen this in branding for other orgs as well. You never lose the integrity of the logo- you simply draw from it depending on where it goes (business card, letter head, website etc) Of course you can't have 2 completely different logo's- that would be wrong and confuses branding.
The key with the current PACDOET logo is to ensure that it is branded well- it appears initially in full on major items such as letterhead, website etc. Drawing from the key elements of design, it could be used in a simpler form if desired/required. Again, primarily this would be with or without the tag line
At least this is what I draw from my own experiences.
Regards
Carolyn
Hi Carolyn,
To be honest, I was thinking more in the same line as Vijai did. I'd like to keep the logo the same throughout every piece one uses. But I think I did not present the logo correctly: to me the logo is the image without the text. The text is part of the house style of the organisation, and should not be made smaller if one makes the logo smaller.
I wonder if the image alone is unclear if printed in a very small size. I think it is "acceptable", but then again: I made it (spend to much time looking at it) and have little experience in making logos. To me, both reasons outqualify me to really give good judgement about this factor.
Kind regards,
Lieuwe
Carolyn,
In reply to your comment above, let me explain a very basic aspect.
A 'logo' is always the 'frozen' element.
When the 'logo' (frozen element) is used with other elements like text, the 'logo (frozen element) + 'text (or other elements)' does not become a new logo.
In this new arrangement, the 'logo (frozen element)' is still the 'logo'. All other matter like text etc does not become part of the 'logo'.
With this I hope that there will be a clarity on what a 'logo' is.
As an example, consider the following to understand this:
(logo of hp - frozen) + text (Hewlett Packard) below or on either side of the logo
This does not imply that the logo has now become another logo (earlier logo + text Hewlett Packard). The 'logo' still remains the same 'frozen' element, irrespective of any other element added around it as text or other graphics.
The example of your own organization in your post above would also follow the above basic rules on which professionals in advertising and Communication work and communicate among themselves. There has been no reinventing-the-wheel on this aspect among professionals in this field.
So if you look closely at the various 'logos' (as you call them) of your organization, you will notice that there is a common 'frozen' element in all versions - and 'that frozen element' is the 'logo'. All other elements around 'the frozen logo' are not to be confused as being part of the 'logo'.
These concepts form the basics for people who operate within the realms of Communication and Advertising. For people on the outside, it really does not matter what they perceive as a 'logo' as far as general communication is involved, and as long as they do not tamper with the designs or create new designs which are contradictory to established norms among professionals in this field.
Of course, as I have also mentioned in my previous post here, there are no laws to prevent anyone from creating multiple logos. People enjoy total freedom to create as many logos as they wish, and probably for such organizations there may not be any issues related to Branding.
I am yet to see 2 different logos for organizations like IBM, GE, HP, Shell, BP, and thousands and thousands more.
Vijai