Developing Marketing Strategies For Farmers
The first harvests of water melon by the farmers has started. As a result there is need to start developing marketing strategies not only for the melon fruit but also other produce that the farmers will grow.
This task has been created because: farmers lack adequate capacity (including knowledge, skills and infrastrure) in post-harvest handling, processing, storage, transportation and marketing of their agricultural products. They lack reliable means for transportation of their produce to urban markets, especially during the rainy season due to the marram potholed roads that become slippery and impassable. This sometimes causes significant losses, since there are no refrigrated storage facilities or agroprocessing plants in the area.
There is an urgent need to empower the farmers and train them to overcome the above challenges so as realise maximum benefits from the project. You are invited to develop strategies to facilitate efforts to assist farmers to improve the harvesting, processing and marketing of their agricultural produce.